If you are aiming to bag the title of ‘the best home builders in Sydney’, here are your three non-negotiables:
- First, meeting the specific licensing requirements set by the state government and local authorities.
- Second, delivering high-quality customer service and experience.
- And third – the one that we will be discussing today – is having a strong online presence.
A lot of people in the SEO world get caught up in technical stuff like updates from Google, mobile design and ranking signals. But sometimes, they forget the basics, like doing proper keyword research.
You see, your home building business stands to lose a lot if the right keywords (search queries) are not incorporated into your SEO strategy. It’s not enough to simply create landing pages that convert, you must also ensure that every aspect of your website is SEO-centric and fine-tuned to attract the relevant audience to your business.
So, if you’re a home builder wanting to amplify your digital impact, consider hiring a digital marketing agency in Sydney that specialises in tailored SEO solutions. They can build an effective SEO campaign for your business, carefully crafted to help you outmatch the competition and rank better in SERPs.
In this post, we have curated a detailed rundown of everything there is to know about finding the right keywords for home builders in Sydney. This information will not only deepen your understanding of the SEO landscape but also enable you to have more insightful conversations with your SEO experts.
Understand Your Target Audience
Knowing who your potential clients are and what they’re searching for online is the base of your SEO efforts. You can’t just guess what people are searching for; you need to really understand who they are and what they need. That way, when they hop onto Google looking for “custom home builders in Sydney” or “affordable new homes near Campbelltown,” they’ll find you.
If you want to really get in their heads, you could simply put yourself in their shoes and think about the questions you hear all the time. Those FAQs could be gold for your SEO efforts. Make sure to write them down, of course, because chances are, they’re typing similar stuff into search engines.
You could also look at your email inquiries or the forms people fill out on your website. What do they say when they first reach out? Are they asking about custom designs, timelines, or costs?
And don’t forget to chat with your past clients. Ask them how they found you in the first place. Maybe they searched for “best home builder in Sydney” or “eco-friendly houses in Western Sydney.” You can target the exact phrases they’re using online when you understand everything about them and what they’re looking for.
Brainstorm Primary Keywords
You can create a list of primary keywords for your business even without any dedicated SEO efforts.
Your primary keywords are the most obvious words and phrases that come to mind when you think about your services.
For example, if you build custom homes, you’ll want to include terms like “custom home builders” or “new house construction.” If you also handle renovations, then “home renovations Sydney” should definitely be part of the list.
Your location should not be left out of the equation either. Australians typically prefer to patronise businesses that are close by and familiar with their area, so you have to hire a digital marketing agency that can help you take advantage of your local market. If you serve specific areas like Liverpool, Parramatta, or Bonnyrigg, then you should make sure those locations are part of your keyword list.
For example, “custom home builders in Liverpool” or “family homes in Western Sydney” might be great phrases to include.
Once you’ve jotted down a solid list of these primary keywords, you now have the foundation for your SEO strategy. From here, you can start digging deeper into related terms, long-tail keywords, and all of that, but for now, just focus on covering the basics.
Use Keyword Research Tools
Using keyword research tools to strengthen your SEO game always pays off. These tools don’t just give you random words. They give you data that shows you what people are typing into Google, how often they’re searching, and even how competitive it’ll be to rank for those keywords.
Google Keyword Planner is the most popular keyword research tool. It’s free, and since it’s directly tied to Google, you’re getting insights straight from the source. When you type in a term like “custom home builders Sydney,” it’ll show you how many people search for it each month. It even throws in suggestions for related keywords like “affordable home builders” or “luxury home builders Sydney.”
Ahrefs and SEMRush are paid tools, but they are worth every penny you pay for subscription. These bad boys will show you keyword difficulty scores, and what your competitors are ranking for, and even give you long tail keywords that can spike you to the first SERPS page.
You also have Google Search Console which shows you what keywords your website is already ranking for. Let’s say you’re getting traffic from “Campbelltown custom homes” but didn’t even realise it. You can use that insight to double down on content that targets similar terms or locations, like “custom home builders Western Sydney.”
Investing in digital marketing services that incorporate keyword research tools into your SEO strategy means you no longer have to depend on guesswork. The data these tools offer you will be a guaranteed roadmap for monetizing your SEO efforts.
Identify Long-Tail Keywords
Long-term keywords tend to be way more specific and usually bring in the people who are serious about hiring you. These types of keywords are usually less competitive.
Everyone’s fighting over “home builders Sydney,” but fewer people are targeting “modern home builders for narrow blocks in Campbelltown.” These might not bring in massive traffic, but the people who do click are more likely to convert because they’re looking for something specific.
Analyse Competitor Keywords
Competition is the same in almost any industry. You’re both gunning to surpass each other, but at the same time, you learn from each other’s successes and mistakes.
The case is no different in SEO. It’s always best to analyse the SEO efforts of your top competitors, especially the ones that are leading in the industry. They’ve done some of the heavy lifting for you, so all you have to do is take a closer look at their keywords to unlock valuable clues about what’s working in your niche.
Scroll through their homepage, service pages, and even blog posts. Pay attention to the specific phrases they use, especially in headings and subheadings. If they’re ranking well for “custom home builders Sydney” or “home renovations in Western Sydney,” you’ll notice those phrases pop up in their content.
And don’t limit yourself to just one competitor. The broader the scope, the better your understanding of what keywords are driving traffic in your industry. Compare several competitors, even those you think are targeting slightly different audiences. You might discover niches or services you hadn’t even considered highlighting.
Test and Optimise
In order for your SEO strategies to keep meeting your expectations, you also have to perform repeated experimentations. Some keywords will be superstars, while others might flop, and that’s okay. So long as you keep testing, and making little changes along the way, you’ll end up with an online presence that steadily converts.
Use Google Search Console or any other keyword tool to track how well your keywords are performing. If some aren’t working, you could simply employ a digital marketing service to tweak them or write content focused on them. When this is done, be sure to also check your meta titles and descriptions; make them catchy and relevant enough to encourage clicks from customers.
Also, pay attention to what visitors do on your site. If they’re not engaging, consider adjusting your landing pages or calls to action.
Conclusion
Planning and executing a successful SEO campaign takes time, strategy and expertise, and that’s exactly what Netplanet Digital brings to the table.
The home construction and renovation industry in Sydney is thriving, but that also means the competition is fierce. What you need is a team that can build an SEO strategy that is guaranteed to keep your business at the top of the construction scene online.
If you’re ready to see measurable results and engage with the customers who are actively looking for your expertise, let us take the guesswork out of your SEO strategy. Book your free 30-minute strategy call today!
