Landing Pages and Web Pages – How are They Different?
To a novice, landing page and web page might sound the same; however, they are far from being similar. Only an experienced digital marketer can define the nuances of the terms and use each strategically to drive more traffic and qualified leads. Although a landing page and a web page have a similar design structure, they both differ in terms of their purpose, goal, and audience. Having a clear understanding of how they are different from one another is key to...
