G’day everyone! I’ve been exploring SEO across different sources for ages, and I always find myself coming back to the same key principles. So, I wanted to put together something useful in one place. If you’re managing a website, writing content, or blogging for a living (or even just for fun), you’ve probably heard the buzz around SEO (Search Engine Optimisation). But why is it such a big deal?
Why SEO Matters for Website Admins, Bloggers, and Content Writers
SEO stands for Search Engine Optimisation, which is all about improving your website so search engines (like Google, Bing, ChatGPT, other AI tools) can find and rank your content. Whether you’re a blogger sharing personal stories, a content writer working for clients, or a website admin trying to promote an online business, SEO makes it easier for your audience to discover what you have to offer.
On-Page SEO Essentials
- Title Tags: Keep it 50–60 characters, include primary keyword.
- Meta Descriptions: Write engaging summaries, 120–155 characters max.
- URL Structure: Keep URLs short, clean, and keyword-friendly.
- Headings (H1, H2, H3): Use structured headers for readability.
- Keyword Usage: Place keywords naturally in titles, headings, and first 100 words.
- Internal Linking: Link to relevant pages to improve navigation.
- Image Optimisation: Use alt text, compress images for speed.
We’ve already discussed SEO in detail in some of our previous posts, such as Checklist for Your Technical SEO and On-Page SEO.
Content SEO Best Practices
- Write unique, valuable, and engaging content.
- Avoid duplicate content—every page should be original.
- Use bullet points and short paragraphs for better readability.
- Keep content at least 500 words
We’ve also shared valuable insights on content optimisation in our post: Handy Tips to Improve On-Page SEO. For more details on writing SEO-friendly content, check it out!
Useful Online Resources
Google Search Central
Google Search Central (formerly known as Google Webmasters) is the official resource straight from the horse’s mouth—Google. They provide a heap of handy articles, tutorials, and guidelines on how to:
- Optimise your website structure
- Use relevant keywords without going overboard
- Create quality content that meets Google’s standards
By following Google’s guidelines, you’re ensuring your site is in line with the latest best practices. This means you’ll stand a much better chance of scoring top rankings and avoiding any nasty penalties (like getting booted off search results for spammy tactics).
Semrush
I recommend checking out the SEMrush blog as a great resource for SEO insights.
Online Tool for Keyword Density Analysis
If you want to analyse keyword density in your content, there’s an easy-to-use online tool that can help. WordCount allows you to quickly check how many times certain words or keyword phrases appear in your content.
Is Your Blog Post Content Original?
If you need a comprehensive plagiarism report, I recommend using tool Copyscape
Final Thoughts & Next Steps
By following these SEO best practices, you can improve your website’s ranking and user experience. SEO is an ongoing process, so keep refining and updating your strategy. If you need expert guidance, feel free to reach out to Netplanet Digital and Book A Free 30 Minute Strategy Call. Our team of professionals can analyse your website and find the best solutions to improve your SEO performance. Stay tuned for more tips on boosting your website’s visibility!
On-page SEO is about content elements like titles, headings, keywords, and readability.
Technical SEO focuses on site speed, indexing, URLs, sitemaps, structured data, and security.
Every 6–12 months is ideal. Updating stats, refreshing content, and improving headings can increase rankings and traffic.
Use 1 main keyword and 2–4 related keywords naturally. There is no perfect number.
For general posts, start at 400–500 words. For competitive topics, 800–1,500 words performs best because it covers the topic more deeply.
Yes, but edit and personalise it. AI helps with structure, ideas, and rewriting, but your voice and expertise make it unique and rank-worthy.
Tools like WordCount, WordCounter, and Link-Assistant show how often keywords appear, but use them only as a guide, focus on readability instead.
Use tools like Copyscape or Grammarly. These check for duplicate content across the web and help ensure your content is unique.
