Tag - Marketing Campaigns

5 Smart Ways to Use Case Studies in Your Marketing Campaigns

5 Smart Ways to Use Case Studies in Your Marketing Campaigns

Marketing provides plenty of ways to engage prospects and turn them into customers. However, with too many options, it becomes difficult to determine the best one. A case study is a form of content that is constantly leading the field. Here’s how you can leverage this powerful content marketing material to build credibility and win more customers. According to a study on B2B buyers, 71% of buyers in the awareness stage and 77% in the evaluation stage consider case [...]

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