Not quite. GEO (Generative Engine Optimisation) focuses on making your content easy for AI engines like ChatGPT, Gemini, Perplexity, Claude and other LLM-based tools to read, summarise and recommend your content.
AI SEO is broader. It includes GEO, traditional SEO and Google’s AI Overviews. Basically, GEO is one part of AI SEO but AI SEO ensures your brand is optimised and visible across all the AI-driven platforms your customers use.