FAQ Page

Frequently Asked Questions

You have the option or you could leave it to the pros who understand the intricacies of effective campaign management. These include choosing the right keywords, setting and adjusting bids for keywords, optimising ad copy, ensuring landing pages are designed for conversions and tracking performance. And while you’re doing all of that, who’s looking out for your business?
Certainly. The analytics provides insights into clicks, impressions, costs and more. And we’re passionate about data. That’s because it helps guide us in understanding what’s effective and enables us to optimise for superior results.
If you want to make a strong and memorable impression online, you should engage a web designer. They bring expertise in layout, colour schemes and overall aesthetics – all the things that impact the look of your site but also contribute to a positive user experience. Their insights can influence how visitors interact with your site and ultimately shape your online success.
Yes, and here’s why. It’s not enough that your business has an online presence. You have to be easily discoverable. A robust SEO strategy is what will propel your business to the front page of Google so that when potential customers search for goods or services like yours, they find you first. Without it, you risk being overlooked for your competitors instead. You’ll limit your growth and you’ll miss out on valuable opportunities to connect with more customers.
Building a brand starts with defining who you are (establishing your brand identity), understanding your audience, developing a brand voice, creating compelling visuals such as logos and other supporting materials and crafting engaging messaging that resonate with your audience and delivers a great experience. If that sounds overwhelming, ask us about our Brand Discovery sessions where together we embark on a journey to define your brand.
There’s nothing wrong with templates. They’re quicker to build and are budget-friendly. But they lack the uniqueness and flexibility that a personalised website brings. Custom websites offer tailored solutions and a distinctive identity that makes you stand out from the crowd.
Fortunately, we have a skilled team that specialise in keyword research customised for businesses like yours. This ensures your ad appears when potential customers are searching for products or services like yours. We also optimise the keyword bidding to maximise your campaign’s performance.
A web designer focuses on the visual and creative aspects like the look, feel, navigation and user experience (UX). On the other hand, a web developer is more concerned with the technical aspects of building a site – dealing with the UI elements that ensure a website runs smoothly. We specialise in UX/UI design for a seamless and engaging digital experience.
You can expect to see some noticeable improvements in a few weeks, but realistically, it can take several months to see significant changes. SEO is a long-term investment but the wait is unequivocally worth it. The enduring benefits, increased visibility and sustained growth means your business will continue to climb the ranks and maintain a strong online presence over time. That’s what makes SEO a rewarding journey.
Google Ads is a pay-per-click (PPC) model - you set a budget for your ads and you're charged when someone clicks on your ad. The budget can be adjusted based on your comfort level and campaign objectives. When you work with us, we discuss an ideal budget for your specific needs, ensuring a cost-effective approach that aligns with your business goals and maximises your return on investment.
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