branding

Shock Advertising

How Far Will People Go for Advertising?

A billionaire gets mugged outside his London home. His face is bruised, one of his eyes swollen. What does he do next? Hide? File charges? Call his lawyer? No. He turns it into an advertisement. In 2010, Bernie Ecclestone, then-Formula One boss and one of Britain's wealthiest men, was attacked and beaten...

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Why is Branding Important to Kick-Start Your Business?

9 out of 10 startups ultimately fail! While this is definitely an overwhelming statistic, the comforting news is the reasons for such failures are often easily remedied.  Before we move forward, answer us this - why do you think most of the startups fail? It’s not because of poor idea selection,...

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