In SEO, keywords are the words and phrases that visitors use to search for products and information. Every SEO strategy and campaign revolves around keywords.
Now, visitors are more likely to use long-tail keywords when they search for something online. What’s a long-tail keyword, you ask? Well, long-tail keywords are longer and more specific keyword phrases. They typically cover 4+ words that people use when they’re more willing to find particular information or make a purchase.
Long-tail Keywords Importance
The long-tail keywords are usually the words and search-terms that people think and then type while searching. Such keywords are a better way to connect with your customers and reap the benefits of driving more online traffic. Focusing on long-tail keywords importance is ideal to set up better lines of communication between your business and customers who are already on the internet, actively looking for what your business provides.
Further, the majority of the population searches the internet through voice search where the possibility of using long-tail keywords increases. Here are the top reasons to use long-tail keywords.
Qualified searchers with long-tail keywords
With small keywords, competition for rankings can be tough – results are often vague and disorganised, leading to low ROI.
Implementation of long-tail keywords may lead to less traffic, but when done right the ROI will be comparatively higher. This is because long-tail keywords attract exactly the audience you may be looking for. This is what our SEO Agency suggests to attract more organic visits and generate more revenue.
Less competition and lower costs
As we know, if you want your content to rank in organic Google searches, long-tail keywords will prove to be valuable for your business.
However, you might not know that long-tail keywords are even more valuable for advertisers who are running paid search marketing campaigns. It is because when one bid on long-tailed keywords, the cost per click is lower as there’s less competition.
You can get higher ad rankings on relevant searches when you target more specific long-tail keywords in your AdWords campaigns, that too without paying a premium for every click.
Long-tailed keywords; think Chinese dragon
Long-tail keywords are like a Chinese dragon; their tail can go on and on!
When creating a graph of web-wide keywords popularity, only a few phrases (like Facebook, Google, Justin Bieber, Amazon) would show a huge amount of searches.
But, surprisingly there is a small percentage of all searches coming from the mid-length keywords. That means seventy percent of searches are the result of long-tailed keywords.
Easy to find – both manually and using research tools
Long-tail keywords are easy to find. Here’s how you can do that –
- Use of Google Search
- Using tools like Google Keyword Planner
- Spying on your competitors
When you are in search of the best strategies to rank your site, you would come across different ways like On-page SEO optimisation, Off-page optimisation, social media optimization, and whatnot. However, we believe long-tail keywords are a particular and easy thing to focus on. You can use long-tail keywords strategically and see a measurable difference in your website performance.
Netplanet Digital is a specialised SEO company offering the best digital marketing services. Our expert team of marketers can help you get more traffic on your website and boost your sales.
To discuss digital marketing needs, connect with our Netplanet Digital team. Visit us to book a free 30-minute digital marketing consultation call with our experts!