Branding Kit
The Zoom branding kit has given the company a strong, unified identity that reflects its position as a premium car and truck hire business. Through carefully chosen colours, typography, and a sleek modern logo, the brand now conveys professionalism, reliability, and sophistication, showing qualities that align with Zoom’s high end market positioning.
By providing a user friendly and clear brand guidelines, the kit has streamlined Zoom’s marketing efforts, allowing them to produce polished, on brand materials quickly and effectively. As a result, the company has been able to project a professional image, build customer trust, and stand out in a competitive rental market.
New Logo Design
The logo for Zoom includes a sleek, high-end aesthetic, with clean lines and an italicised font that subtly hints at speed and motion. This design choice perfectly mirrors the company’s efficiency and streamlined service in car and truck rentals.
The minimalist and modern feel ensures the brand remains fresh and professional, embodying a sense of precision and reliability. Its adaptability across various platforms underscores Zoom’s commitment to providing a superior, fast, and dependable rental experience.
