Sydney’s home-building industry is often misunderstood by the general public, unknowing to the multi-faceted components that come together when crafting custom homes, duplexes, granny flats, amongst other complex projects. It’s all about creativity, innovation and the satisfaction of seeing families move into their dream property.
At Netplanet Digital, we are proud to be a part of that journey. With years of experience assisting several custom home and granny flat builders in Sydney, we craft high-performing websites reflective of their incredible work and expertise. Over the years, our full-stack digital marketing agency has empowered many savvy builders to feature impeccable custom floor plans, apartment listings, DIY advice and design ideas on their websites. This value-driven effort enables them to engage potential buyers and high-profile investors while owning a credible online presence.
If you are keen to know how we support the growth of Sydney contractors and home builders, this study is all you need to read.
The Ups and Downs of Working in Sydney’s Home Industry – And Why You Need a Solid Online Presence
Working in Sydney’s home-building industry is undoubtedly a rewarding experience. It is a satisfying experience unlike any other to witness families moving into the homes designed by your team and tradespeople – homes that will serve them for years to come. Plus, the demand for new housing in Sydney is at an all time high, so there’s a great sense of purpose in what you do.
However, it’s not always smooth sailing. The competition in the industry is quite fierce. With a multitude of competitive, talented builders in the game, standing out requires more than just your average hard work and dedication. There’s incentive to keep up with the latest trends and technology to stay relevant and profitable. But this can be tricky and tiresome when your expertise is in crafting stunning homes, not reading the trend-scape.
A solid online presence is one core factor within your control with the potential to propel you to the top of your competition ladder. In the same way you’d ideally want your constructions to have curb-appeal, it is crucial that your website has a wow-factor. Your website is often the first impression a potential client will have of your business. Hence, having a well-designed website that reflects your unrivalled home-building expertise is an ideal way to imprint your brand in their subconscious minds. A professional & well-built website will showcase all your selling points, and help you differentiate yourself from the rest of the competition.
How We Assist Architectural Home Builders in Sydney and Nearby Areas
At Netplanet Digital, we understand the specific needs of Sydney’s home builders. We create websites that not only look stunning but also generate leads and convert visitors into customers. Here are some of the services we offer Sydney’s home builders:
Website Design and Development
Your website is your online storefront, and it needs to be functional and visually stunning. Thus, we aim to design and develop a website that showcases your beautiful homes and also highlights your expertise. Our full-stack team of developers understand your vision, target audience, and other needs to craft a custom website that’s responsive and delivers optimal user experience.
Paid Marketing
We will run targeted Pay-Per-Click (PPC) and Search Engine Marketing (SEM) campaigns to drive qualified traffic to your website in a short timeframe. With our strategic campaigns, we ensure that you reach the people who are actively searching for home builders in Sydney.
Search Engine Optimisation (SEO)
We optimise your website to rank higher in search results for relevant keywords like the best granny flat builders Sydney, driving organic traffic to your site.
Content Marketing and Copywriting
We don’t just create beautiful websites, we fill them with informative and engaging content. This could include landing page copywriting, SEO-friendly blog posts highlighting your expertise in building custom homes, granny flats and duplexes, or testimonials from satisfied clients.
Social Media Marketing
There’s no better place to connect with potential clients and showcase your work than social media. We’ll take charge of your page and develop social media campaigns that will get you noticed by the right people.
Your content calendar will typically include before-and-after photos of your projects, testimonials, or short videos showcasing the construction process.
Our Success Saga – How Netplanet Digital Helped Brickwood Homes Rise to Online Success
Builders often have extensive portfolios with many different house plans and features. It can be tricky to compile all of that into one layout that won’t overwhelm the site’s visitors.
Lucky for you (and every other home builder in Sydney), Netplanet Digital is capable of building a website that captures interests and drives results, no matter the metrics in play.
We have partnered with Brickwood Homes, one of the best granny flat builders in Sydney. They contacted us with a unique dilemma: they needed a website that comprehensively showcased all of their fantastic projects (each with its unique feature) alongside the influx of positive feedback they had received from past clients.
After our thorough discovery calls, we were able to crack a preliminary design with high-quality visuals of their projects. The whole concept and information architecture were further refined in the later stages, and we were able to design a website that seamlessly integrated Brickwood Homes’ extensive portfolio. With our clear and strategic approach, we made it simple for potential clients to find what they were looking for by using well-defined categories and search filters.
We’re proud to say that we helped Sydney’s leading home builders create a website that not only looks fantastic but also converts with relative ease!
Showcase Your Homes and Sell Faster With Netplanet Digital
Do not let your properties get lost in the crowd. Let the Netplanet Digital team help you stand out from the competition like we’ve done for countless other home builders over the last two decades.
We’re not some faceless corporation. We’re real people who are genuinely excited about helping your business thrive online. Contact us today – book your free 30-minute strategy call now!