With time and technology advancements, businesses have shifted their approach to reach customers. Taking a few steps back from traditional marketing, they have brought a new and evolved face in the marketing world - digital marketing. Digital marketing strategies are focused on capturing a growing and lucrative online marketplace. By employing...
Search Engine Optimisation (SEO) is a wonderful marketing tactic to achieve higher website traffic and brand awareness. It is a proven way to rank higher in SERPs and measure the campaign performance - something that will help you identify new opportunities and prevent possible threats. Whether it is about rankings, traffic,...
WordPress is the most popular Content Management System (CMS), providing a content framework for over 30% of websites. Owing to its popularity, hackers have also taken a keen interest in WordPress websites. Hence, ensuring the security of your site should be your utmost priority. If you want to enhance your website...
Know how to make your website Google-friendly with smart SEO-approved tactics! Next time when you visit a brick and mortar store, take a good look around. You’ll notice a pattern - that all the products are placed in a manner that customers can find them easily and make a quick purchase. For...
Google authorship, bigger audience, or thought leadership – sounds like something you want? The pathway that will give you all of it is GUEST BLOGGING! Guest blogging has been an underrated strategy for many marketers in the digital sphere. The biggest reason is the counterproductive mindset when marketers are asked to deliver...
The saying- ‘You never get a second chance to make a first impression is one of relevance and importance as any business owner, particularly when talking about your brand’s website. As one of the primary initial touch-points between you and your potential consumer, your website’s first impression is crucial in...
In today’s modern age, maintaining a positive online presence is essential to all businesses. It keeps your business relevant and accessible for users. In fact, prospective customers are often hesitant to deal with businesses with little or no online presence. Fortunately, Google Maps has made it simple and convenient for businesses...
Instagram - how we all love this social platform! From checking reels, to sending hearts, and sharing photos and videos, Instagram provides us with one of the best channel to engage with the community and seek some easy entertainment. However, in these competitive times, brands are now using this powerful platform...
Marketing provides plenty of ways to engage prospects and turn them into customers. However, with too many options, it becomes difficult to determine the best one. A case study is a form of content that is constantly leading the field. Here’s how you can leverage this powerful content marketing material...
As a digital marketer or an entrepreneur, it's an everyday test to choose between LinkedIn Marketing and Facebook Marketing for B2B brands. In any case, having all conversion analytics close by, it is challenging to decide on the best marketing approach. Without an appropriate analysis and steady information, this decision...
The saying- ‘You never get a second chance to make a first impression is one of relevance and importance as any business owner, particularly when talking about your brand’s website. As one of the primary initial touch-points between you and your potential consumer, your website’s first impression is crucial in...
In the digital age, your website is much more than just a medium for promoting and selling your products or services. It has become more like a powerful interface between you and your customers developing a relationship that involves communication and influence. It’s your 24/7 salesman as well as the...
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