Marketing provides plenty of ways to engage prospects and turn them into customers. However, with too many options, it becomes difficult to determine the best one. A case study is a form of content that is constantly leading the field. Here’s how you can leverage this powerful content marketing material...
As a digital marketer or an entrepreneur, it's an everyday test to choose between LinkedIn Marketing and Facebook Marketing for B2B brands. In any case, having all conversion analytics close by, it is challenging to decide on the best marketing approach. Without an appropriate analysis and steady information, this decision...
Is Pinterest a part of your marketing plan? If yes, then it should be as it bridges the gap between the product discovery to customer conversion. As people land up on your page in need of some inspiration for décor, recipe, fashion, motivation, or anything, they discover your brand. It makes...
LinkedIn is one of the most sought social media platforms especially for those looking for a job or the ones who wish to establish their small business. Looking at its popularity and demand, you need to focus on such strategies that can fetch results from the platform. Unlike other social media...
There’s no denying that Instagram has emerged as one of the best promotional platforms for modern-marketers. They target the huge chunk of people soaking Instagram feed for hours and hours to sell products and build positive brand awareness. However, many of these marketing experts fail to leverage the platform to...
As per the latest trends, marketers are allotting a large share of their budget on social media advertising - they are likely to spend $102 billion by the end of 2020. Amongst many paid marketing solutions, paid social media campaigns are rated as an effective way to target your ideal audience....
If we talk about social media, Facebook holds the #1 position without any fault. The platform offers a creative space where people can connect with friends, join a community of like-minded folks via groups, and promote their business to boost their bottom line. Talking about the last part of the above...
If you are a business owner, you might have noticed how other businesses have jumped into the social media trend. Many are leveraging Facebook, Twitter and other social networking platforms to better target their audience and boost their market performance. Well, nobody can deny that social media marketing has emerged as...
Winning more customers online and retaining them is not easy. The competition is rising with each passing day, and customer expectations are also changing with the ever-evolving marketing trends. Today’s customers expect a lot more than your products and services - they look for reasons to trust your brand. You need to...
It is no more a mystery that social media is the perfect platform to generate leads, nurture engagement, and connect with customers. Brands ensure to maintain an active social presence to keep new leads coming their way while building a loyal community of followers. Among all social media platforms, Instagram is...
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