PPC - Pay Per Click News


How to Create PPC Ad Content That Converts

PPC ads are a crucial aspect of online advertising, with an average conversion rate of  2.35%. An effective PPC copywriting can help capture more clicks and high traffic. After all, delivering relevant information to the audience in a few words is the best way to increase brand awareness, boost sales, and enjoy a competitive advantage. However, to achieve this, you must learn the hacks that will compel your customers to click and explore what you have to offer. Today, we have [...]

How to Create, Implement and Manage a PPC Strategy?

How to Create, Implement and Manage a PPC Strategy?

The most integral factor for having an effective PPC campaign is to design a results-driven strategy that takes all essential steps into account. A pay-per-click campaign converts only when its foundational strategy is meticulously planned and correctly implemented. This ensures that all processes are followed, and a sequential approach is considered. Impactful PPC Strategies are drafted either by focusing on the end goals that we tend to achieve from the campaign, or following the procedural view of execution that starts [...]

PPC Marketing

7 Common PPC Mistakes (And How to Avoid Them!)

Pay-Per-Click advertising can be a very effective way to reach customers only if it is handled correctly. Otherwise, it will be an expensive waste of time for the organisations. If you are struggling with managing your PPC campaign, it might be because you are making the following seven common mistakes: Common PPC mistake # 1: Narrow keyword groups Many companies prefer using a narrow list of keywords, particularly in one ad campaign. The better option is to use a large variety of [...]


What is Display Advertising? How to Get Started?

Hearing all the buzz about display advertising and want to know what it is? Let us explain. Display advertising is a method in which online paid advertising is done in some designated areas of websites, social media platforms, or applications. It can be in the form of eye-catching banners, flashes, texts, images, videos, or audios. The purpose of display advertising is to drive the audience to take your specific desired actions. How to get started with display advertising? Lately, display advertising is emerging [...]


3 Landing Page Optimisation Tips to Boost Your Conversions

Today, the world seems to have embraced digital transformation. From conglomerates to local merchants, all are using websites, social media, and online marketing strategies to attract their ideal customers. If you too are one among these, you must have heard about the importance of landing page optimisation. It refers to the process of improving or optimising the elements of the landing page to increase conversions. In this process, instead of creating or changing the entire webpage, you strategically tweak certain [...]

Managing Google Ads in Sydney

How Google Ads New Custom Intent Audiences Can Benefit You?

Google Ads ex Google AdWords has made paid advertising a robust experience for its Display Network advertisers. Their new feature - Custom Intent Audiences is solely designed to provide advertisers with audiences who seek information and later make a purchase. To put simply, Custom Intent Audiences help advertisers to target people with a buying intent. These people are already consuming content about your product line and later make a purchase. That means you pay for clicks that add to your [...]

long tail keywords benefits

Reasons Why Long-tail Keywords Can Help You Ace Your Seo Game

In SEO, keywords are the words and phrases that visitors use to search for products and information. Every SEO strategy and campaign revolves around keywords. Now, visitors are more likely to use long-tail keywords when they search for something online. What’s a long-tail keyword, you ask? Well, long-tail keywords are longer and more specific keyword phrases. They typically cover 4+ words that people use when they’re more willing to find particular information or make a purchase. Long-tail Keywords Importance The long-tail keywords [...]


How to Find If Your Website is Blacklisted by Google?

Running an online business isn’t easy. The competition is fierce, and there are several strict guidelines set by the biggest search giant Google that makes it difficult to rule the search results. If you have noticed a sudden dip in your online traffic and can’t understand the reason, it’s wise to check if your website has been de-indexed or blacklisted by Google. If you don't pay attention to this, you might lose your valuable prospects and new streams of revenue. Today, [...]

SEO & PPC Google Analytics

5 Reasons You Should Use Google Analytics

The main aim of a website is to promote your brand by attracting targeted traffic and boosting conversions. We have seen that a well-designed website do this job exceptionally well! But, how do you keep track of your website visitors? How would you understand your customer’s behaviour? Is there a way to track the performance of your marketing efforts? Well, by using Google Analytics, you can do all this and much more - with relative ease and accuracy. What is Google Analytics? Google [...]

SEO Experts Sydney

Landing Pages and Web Pages – How are They Different?

To a novice, landing page and web page might sound the same; however, they are far from being similar. Only an experienced digital marketer can define the nuances of the terms and use each strategically to drive more traffic and qualified leads. Although a landing page and a web page have a similar design structure, they both differ in terms of their purpose, goal, and audience. Having a clear understanding of how they are different from one another is key [...]


10 Tips for Marketing Your Business with Facebook Pages

In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?” Before you even decide on the content of your marketing message, you have to know that people will see it. That means knowing where people will be. (more…)


10 Steps to Growing Your Business

Growing a business from scratch is one of the hardest challenges a person can face. However, it is also the most rewarding if you do it right. These simple tips can help you set a solid foundation for your business to flourish and expand, and to unlock it's maximum potential. 1. Build a Sales Funnel One of your first priorities as a business owner is creating a sales funnel. This is crucial for any business as a sales funnel can help [...]

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