Leads Up
1000+ qualified enquiries
in just one month.
Costs Down
Costs per lead dropped from
$158 to under $2.
Sales Boost
Monthly unit sales more
than doubled.
Better Conversions
Improved landing page content
boosted conversion rates by 50%.
Smart ads result in leads
Helping Ryebucks turn clicks into sales
Ryebucks Portables specialises in custom-built portable buildings designed for modern living and business needs across rural and residential Australia. The modular units range from offices and worker accommodations to spacious family homes, offering the convenience and adaptability that busy lifestyles demand. With expandable designs, Ryebucks makes it easy to create the perfect space that grows with you.

Date in Market (Month & Year)
February 2025
Budget:
Up to $4,000 per month
Project/Campaign Objective(s)
Ryebucks Portables specialises in custom built portable buildings. Their previous marketing efforts struggled to generate consistent leads and they approached Netplanet Digital for a more strategic, cost-effective way to connect with buyers.
The campaign aimed to:
- Generate qualified leads through targeted Facebook advertising
- Increase brand visibility in a competitive market
- Reduce cost per lead with strategic ad optimisation
- Track results clearly to guide future campaign decisions
Strategy
We identified Ryebucks’ unfocused marketing efforts failed to speak directly to their ideal buyer. Our strategy was to implement a targeted Facebook advertising campaign that would attract qualified leads.
Our approach included:
- Audience Targeting: Our ads were designed to reach customers searching for portable building solutions.
- Creative Strategy: We used string visuals and clear messaging that highlighted Ryebucks’ ability to customise portable solutions to specific client needs.
- Ad Optimisation: Our campaign was refined based on performance data to reduce cost per lead and improve conversion rates.
- Lead Tracking: Facebook’s lead form integration and back-end tracking allowed us to monitor results in real time and adjust spend and targeting accordingly.
Target Audience
The demand for portable buildings is growing across Australia – driven by rising housing costs, increased need for flexibility and a growing preference for cost-effective alternatives to traditional construction.
This campaign tapped into that momentum by targeting:
- Homeowners exploring granny flat options for multigenerational living or rental income.
- Caravan park and holiday park operators seeking additional accommodation units.
- Business owners requiring portable office or studio spaces.
- Property investors interested in cost-effective, modular housing solutions.
Execution
Our execution strategy focused on meeting buyers where they’re most active – on social media. We leveraged our expertise in Facebook advertising to build a high-performing campaign that combined audience targeting, compelling ads and lead form optimisation to attract serious enquiries and reduce cost per lead.
Key elements included:
- Audience Research & Strategy Development: We analysed Ryebucks Portables’ previous campaigns and target demographic to identify key pain points and opportunities. We developed a tailored strategy focussing on high-converting audiences.
- Content Creation: We designed floor plans and 3D renders of portable units to visually showcase the product range. We created compelling ad copy highlighting unique selling points (eg modular design, cost-effectiveness, customisation).
- Facebook Advertising Campaign Set-up: We implemented our targeted Facebook ad campaign and optimised ad creatives and imaging for maximum engagement and converstion.
- Website Optimisation: We implemented SEO enhancements and clear calls-to-action on the existing website to improve user experience and lead capture efficiency.
- Monitoring: We continuously monitors campaign performance metrics including reach, engagement and cost per lead.
- Analysis: We provided detailed reports outlining campaign performance, insights and recommendations for ongoing marketing efforts.
Results and outcomes of Project/Campaign
The campaign delivered outstanding results across every key metric:
- Lead Generation: Over 1000 qualified leads were generated in just one month – a dramatic improvement on past performance.
- Cost Efficiency: We slashed the cost per lead by 98% from $158 to between $1.68 and $2, maximising return on ad spend.
- Audience Reach: Our targeted strategy reached 141,000 potential buyers within the target market in a single month.
- Sales Increase: Monthly portable unit sales jumped from 4 to 10, showing clear ROI from improved lead quality and volume.
- Website Conversion: With stronger landing page content, the website’s closure rate improved by 50%, converting more enquiries into paying customers.
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