Perfect Performance
100% score for speed, interactivity and visual stability.
Impressive Speed
Fully loaded pages in just 1.8 seconds.
Built for Growth
Optimised structure and intuitive design boosted satisfaction.
Stronger Brand Presence
A sleek and stable experience resulted in positive feedback from customers.
A website designed to impress
The smart website that helped International Lighting shine online
International Lighting is a forward-thinking architectural lighting company known for its innovative, sustainable solutions across commercial, residential and public spaces. Partnering with top European and Australian brands, they blend design, performance and environmental responsibility into every project. Their lighting doesn’t just illuminate—it transforms spaces with purpose.
Date in Market (Month & Year)
May to August 2024
Budget:
$22,000
Project/Campaign Objective(s)
As an architectural lighting company specialising in innovative and sustainable lighting solutions, their previous website lacked the functionality and modern design needed to represent their brand effectively.
They required a platform that reflected their reputation as leaders in sustainable design while also showcasing their commitment to blending form, function and environmental responsibility.
We set out to develop a fast performing, visually appealing and user friendly e-commerce website that would deliver a seamless user experience, showcase International Lighting’s products and projects and ensure scalability for future growth.
Strategy
Our strategy focused on several key elements:
- Design: Ease of navigation was imperative as well as intuitive browsing features like a quick navigation bar, mega menus and custom filters.
- Content: Highlighting the client’s expertise by integrating featured products, latest projects and partner showcases prominently on the homepage.
- Optimisation: Ensuring fast loading pages by focusing on optimising images, minimising page size and implementing efficient coding practices.
- Customisation: Developing tailored sections – like product pages, project pages and partner pages – to meet client-specific requests and elevate the user experience.
- Scalability: Building the website on a robust e-commerce platform with flexibility for future updates and feature additions.
Target Audience
As a provider of innovative and sustainable architectural lighting solutions, International Lighting’s products and expertise naturally appeals to professionals and individuals who value premium, energy efficient and aesthetically driven lighting products.
The target audience included:
- Architects and Interior Designers – seeking lighting solutions that enhance the design and functionality of their clients’ spaces.
- Contractors and project managers – seeking high quality lighting products that meet their project specifications.
- Homeowners – looking to enhance their homes with modern, energy efficient and stylish lighting options.
Execution
Our approach was guided by a clear focus on user experience and performance optimisation:
- Research: We collaborated with International Lighting to define the project goals, understand their user personas and outline a content strategy that reflected their expertise in sustainable lighting solutions.
- Design strategy: We created an intuitive navigation system featuring quick access tools, mega menus and custom filters to enhance user engagement. The homepage was designed to showcase featured products, latest projects and key partnerships.
- Development: We built a scalable e-commerce platform with tailored pages for products, projects and partners. Each section was optimised to fulfil specific client requests such as sector filtering and easy navigation between related items.
- Optimisation: We ensured exceptional website performance by optimising images, minimising page size and streamlining code to meet key performance metrics defined by Google’s core web vitals.
- Testing and launch: We conducted GTmetrix testing to refine performance. Following the seamless launch, we implemented ongoing monitoring and support to ensure sustained performance and user satisfaction.
Results and outcomes of Project/Campaign
The following results demonstrates our project’s success. Testing carried out using GTmetrix revealed these key findings:
- Performance metrics: The test evaluated the performance score, a measure of how well the page performs across critical metrics such as load speed, interactivity and visual stability. The client’s website achieved a perfect score of 100%, indicating an exceptional user experience with minimal delays or frustrations.
- Website highlights: Fully loaded time was 1.8 seconds, exceeding user expectations for fast loadings. The structure score of 97% reflected optimised coding and the total page requests (59) demonstrated streamlined resource loading for faster performance.
- Impact: The new website enhanced user satisfaction by offering a fast, stale and intuitive browsing experience. Also, the efficient e-commerce platform strengthened the client’s brand credibility, with the company receiving positive feedback from B2B and B2C customers.
