Monthly Archives - January 2021

5 Smart Ways to Optimise Your Website for Lead Generation

5 Smart Ways to Optimise Your Website for Lead Generation

For small businesses, having a high-converting website is a must to sustain a highly competitive market. The website/eCommerce store should be designed strategically to engage the visitors and convert them into well-paying buyers. Further, the website should have the SEO elements in place so that Google and other search engines can crawl the pages and help you attract more unique visitors. Now, optimising a website for lead generation can be a little challenging in the first place, but some smart tips [...]

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PPC Marketing

7 Common PPC Mistakes (And How to Avoid Them!)

Pay-Per-Click advertising can be a very effective way to reach customers only if it is handled correctly. Otherwise, it will be an expensive waste of time for the organisations. If you are struggling with managing your PPC campaign, it might be because you are making the following seven common mistakes: Common PPC mistake # 1: Narrow keyword groups Many companies prefer using a narrow list of keywords, particularly in one ad campaign. The better option is to use a large variety of [...]

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