More than 50 per cent of the world population are on the Internet today. With half the population surfing on the World Wide Web, you have unlimited access to these audiences at all times. The medium here is digital marketing. However, online Marketing is vastly different from other marketing methods that...
[vc_row][vc_column][vc_column_text]There’s one thing we all can agree with - Everyone can build an online store and sell products. However, it’s not the same for all, the challenge to convince people to choose your product over the competitors’ is huge. So, how can you enhance the user's attention and motivate visitors...
Your CTA or" Calls-to-Action" is a phrase or a group of powerful words of action that prompts your customer to do exactly what you want. CTAs should inspire someone to convert from a "Maybe" into a "Yes" customer. While many marketers use CTAs in their blogs and digital PRS, they miss...
9 out of 10 startups ultimately fail! While this is definitely an overwhelming statistic, the comforting news is the reasons for such failures are often easily remedied. Before we move forward, answer us this - why do you think most of the startups fail? It’s not because of poor idea selection, insufficient...
In this time and age, it is a must for businesses to focus both on customer satisfaction and customer delight. Even if you are a seller of top-quality products and services, you must focus on delivering gratifying user experiences, especially on mobile devices. Asking why? Well, because as per the stats, only in...
Top 10 Platforms For Social Media Managers What are the best platforms for social media managers? A quick search on Google will yield lists after lists. Most of these lists are created by vendors. Here, we give you a detailed breakdown of the ten best social media management platforms from a...
PPC ads are a crucial aspect of online advertising, with an average conversion rate of 2.35%. An effective PPC copywriting can help capture more clicks and high traffic. After all, delivering relevant information to the audience in a few words is the best way to increase brand awareness, boost sales, and...
With time and technology advancements, businesses have shifted their approach to reach customers. Taking a few steps back from traditional marketing, they have brought a new and evolved face in the marketing world - digital marketing. Digital marketing strategies are focused on capturing a growing and lucrative online marketplace. By employing...
Search Engine Optimisation (SEO) is a wonderful marketing tactic to achieve higher website traffic and brand awareness. It is a proven way to rank higher in SERPs and measure the campaign performance - something that will help you identify new opportunities and prevent possible threats. Whether it is about rankings, traffic,...
WordPress is the most popular Content Management System (CMS), providing a content framework for over 30% of websites. Owing to its popularity, hackers have also taken a keen interest in WordPress websites. Hence, ensuring the security of your site should be your utmost priority. If you want to enhance your website...
Know how to make your website Google-friendly with smart SEO-approved tactics! Next time when you visit a brick and mortar store, take a good look around. You’ll notice a pattern - that all the products are placed in a manner that customers can find them easily and make a quick purchase. For...
Google authorship, bigger audience, or thought leadership – sounds like something you want? The pathway that will give you all of it is GUEST BLOGGING! Guest blogging has been an underrated strategy for many marketers in the digital sphere. The biggest reason is the counterproductive mindset when marketers are asked to deliver...
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