Monthly Archives - November 2020

5 Reasons to Embrace Paid Social Media Advertising

As per the latest trends, marketers are allotting a large share of their budget on social media advertising - they are likely to spend $102 billion by the end of 2020. Amongst many paid marketing solutions, paid social media campaigns are rated as an effective way to target your ideal audience. It’s a powerful marketing model and way different from traditional advertising. It lets you leverage advanced techs like big data and machine learning to build brand awareness, generate more [...]

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What is Display Advertising? How to Get Started?

Hearing all the buzz about display advertising and want to know what it is? Let us explain. Display advertising is a method in which online paid advertising is done in some designated areas of websites, social media platforms, or applications. It can be in the form of eye-catching banners, flashes, texts, images, videos, or audios. The purpose of display advertising is to drive the audience to take your specific desired actions. How to get started with display advertising? Lately, display advertising is emerging [...]

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3 Landing Page Optimisation Tips to Boost Your Conversions

Today, the world seems to have embraced digital transformation. From conglomerates to local merchants, all are using websites, social media, and online marketing strategies to attract their ideal customers. If you too are one among these, you must have heard about the importance of landing page optimisation. It refers to the process of improving or optimising the elements of the landing page to increase conversions. In this process, instead of creating or changing the entire webpage, you strategically tweak certain [...]

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5 Tips to Create a Click-Worthy CTA

CTA - The Call To Action is usually a short, crisp collection of action verbs. If you think about it, it’s a bridge between your marketing efforts and sales. If you do it right, a compelling CTA copy rings right at the point in the minds of the customer and you gain a sale. All you need to do is get the viewers to click at the CTA. Well, that’s the whole task, isn’t it? Here are a few smart tips [...]

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