Monthly Archives - August 2020

SEO Strategy

What is Keyword Cannibalisation and How to Avoid It?

Do you have different pages targeting one keyword? If yes, you are doing more harm to your website than good. You might have heard about a common misconception that you stand a better chance to rank if you target the same keywords in different web pages. But, the fact is, it has an exactly opposite effect as you are competing with yourself. As a result, you have low CTR, low domain authority, and lower conversions, which is disastrous for your [...]

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Logo Colours

Psychology Behind Logo Colours – Select the Right Colour for Your Brand

You love black. Your phone case is black. Your cubes are black. You are wearing all black. But do you also need your logo colour to be black? Not exactly, right? Different colours have a different personality and meaning, and logo colour tells a lot about your business, its values and vision and overall company culture. Thus, selecting the right logo colour is important to convey the right business message and attract the ideal set of customers. When a professional designs [...]

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Managing Google Ads in Sydney

How Google Ads New Custom Intent Audiences Can Benefit You?

Google Ads ex Google AdWords has made paid advertising a robust experience for its Display Network advertisers. Their new feature - Custom Intent Audiences is solely designed to provide advertisers with audiences who seek information and later make a purchase. To put simply, Custom Intent Audiences help advertisers to target people with a buying intent. These people are already consuming content about your product line and later make a purchase. That means you pay for clicks that add to your [...]

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Five Easy Steps to Reach Your Target Audience on Instagram

Five Easy Steps to Reach Your Target Audience on Instagram

It is no more a mystery that social media is the perfect platform to generate leads, nurture engagement, and connect with customers. Brands ensure to maintain an active social presence to keep new leads coming their way while building a loyal community of followers. Among all social media platforms, Instagram is somewhat ruling the roost. With over 1 billion active users, this American social networking service is a go-to channel for building a personal brand or promoting your products/services. No [...]

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