Monthly Archives - May 2020

Digital Marketing

Not! Another Story About Mobile Digital Marketing

Today, a majority of people are glued to their smartphones.They rely on these beloved pieces of technology to keep a tab on emails, follow world news, and interact with their family and friends on social media.As per studies, a mobile phone user spends about 69% of their time using their device. If you think like a marketer, these stats are enough to suggest that you need to have a customer-centric mobile marketing strategy to stay ahead in the market [...]

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What are Progressive Web Apps (PWAs)? Are They Worth the Investment?

When you plan to build an app, you might find yourself at a crossroads whether you should make it web or native.On the one hand, web apps are easier to share via links, and people tend to use them directly where they don’t need to get into the hassle of installing anything. They happen to be multiplatform, and the reach of such apps are far and wide.On the other hand, native apps are easier to access on your device; [...]

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Tips to Optimise Your Website for Voice Search

Five Tips to Optimise Your Website for Voice Search

Surely, you are using a voice search on your phone and laptop. But, have you optimised your business website for voice search?With changing time and trends, marketers too should change their conventional methods of attracting online traffic and leads. They should adopt emerging technologies and keep up with consumer behaviour to achieve their marketing goals.Coming back to point, this is the era of voice search, and you should also make your way with it. With the popularity of phone [...]

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seo strategy small businesses need support shop local small business

What is the Significance of Google My Business Listing?

Google My Business or GMB is a free tool created for businesses to develop their online presence across the internet.Looking at today's scenario, creating an online presence is crucial to the success of any business or enterprise. With the aid of GMB, you can target various websites of Google suite including Google search, Mobile search, Local search, and Google Maps. If you are struggling to build your sound online presence with various SEO services, listing your local business in [...]

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content marketing

Three Content Marketing Myths You Should Not Believe

Content marketing is always an in-demand service. It’s a great way to promote your brand & services and create a loyal customer base.It’s also one of the smartest ways to educate your audience and influence their buying decisions.However, despite being well-aware of the importance of content marketing, many brands struggle to devise their content strategies and bring them into effective action. As per a survey from the Content Marketing Institute, only 42% of companies feel that their organisation executes [...]

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