Yearly Archives - 2020

Digital Marketing

Not! Another Story About Mobile Digital Marketing

Today, a majority of people are glued to their smartphones.They rely on these beloved pieces of technology to keep a tab on emails, follow world news, and interact with their family and friends on social media.As per studies, a mobile phone user spends about 69% of their time using their device. If you think like a marketer, these stats are enough to suggest that you need to have a customer-centric mobile marketing strategy to stay ahead in the market [...]

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What are Progressive Web Apps (PWAs)? Are They Worth the Investment?

When you plan to build an app, you might find yourself at a crossroads whether you should make it web or native.On the one hand, web apps are easier to share via links, and people tend to use them directly where they don’t need to get into the hassle of installing anything. They happen to be multiplatform, and the reach of such apps are far and wide.On the other hand, native apps are easier to access on your device; [...]

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Tips to Optimise Your Website for Voice Search

Five Tips to Optimise Your Website for Voice Search

Surely, you are using a voice search on your phone and laptop. But, have you optimised your business website for voice search?With changing time and trends, marketers too should change their conventional methods of attracting online traffic and leads. They should adopt emerging technologies and keep up with consumer behaviour to achieve their marketing goals.Coming back to point, this is the era of voice search, and you should also make your way with it. With the popularity of phone [...]

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seo strategy small businesses need support shop local small business

What is the Significance of Google My Business Listing?

Google My Business or GMB is a free tool created for businesses to develop their online presence across the internet.Looking at today's scenario, creating an online presence is crucial to the success of any business or enterprise. With the aid of GMB, you can target various websites of Google suite including Google search, Mobile search, Local search, and Google Maps. If you are struggling to build your sound online presence with various SEO services, listing your local business in [...]

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content marketing

Three Content Marketing Myths You Should Not Believe

Content marketing is always an in-demand service. It’s a great way to promote your brand & services and create a loyal customer base.It’s also one of the smartest ways to educate your audience and influence their buying decisions.However, despite being well-aware of the importance of content marketing, many brands struggle to devise their content strategies and bring them into effective action. As per a survey from the Content Marketing Institute, only 42% of companies feel that their organisation executes [...]

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YouTube Chanel

How to Start a YouTube Channel for Your Company

Video marketing has been around for a long time, with 85% of businesses leveraging it today.Of all video platforms, YouTube offers a billion hours of video content daily to the viewers. The stats may be driving you crazy to start a YouTube channel soon and give your business a kickstart.No need to wait for long; learn how to create a YouTube channel for your company here: 1. Use a Professional Google AccountDo you have a Google account? Is it [...]

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long tail keywords benefits

Reasons Why Long-tail Keywords Can Help You Ace Your Seo Game

In SEO, keywords are the words and phrases that visitors use to search for products and information. Every SEO strategy and campaign revolves around keywords.Now, visitors are more likely to use long-tail keywords when they search for something online. What’s a long-tail keyword, you ask? Well, long-tail keywords are longer and more specific keyword phrases. They typically cover 4+ words that people use when they’re more willing to find particular information or make a purchase. Long-tail Keywords Importance The long-tail keywords [...]

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Digital Marketing Sydney

Five Online Digital Marketing Ideas to Consider During COVID-19 Situation

The world is going through hypercritical times during this COVID-19 pandemic.Be it small businesses or enterprises, all have been greatly affected as the economy has shaken due to this global crisis. There’s no one in the offices, and all restaurants, supermarkets, and grocery stores have been left empty shelves - the world is looking like a big ghost town.However, there is hope on the horizon.In this difficult time, people are supporting each other with education and resources. And for [...]

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how-to-create-a-facebook-fan-page

How to Create a Facebook Fan Page?

Got a great business to flourish? Fantastic!But, have you thought about how you are going to promote it? Do you have any strategy in your mind to reach a wider audience? Well, no worries if you are still in thinking mode because we have done the task for you.Wondering, what?Facebook fan page - a proven tool for marketing your business. Why proven? Because it is helping businesses irrespective of their size to grow and turn into a brand.Take a [...]

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How to add youtube videos to wordpress website

How to Add Youtube Videos to WordPress Website

Videos are a great way to keep your audience entertained and bring a fresh wave to your blog. It is one of the best strategies to let your users stick to your blog and help them learn what you have to offer.Adding videos to your blogs might seem tricky, but WordPress makes it quite easy for you to embed videos from other video hosting websites including YouTube, Vimeo, Facebook, Twitter, and so on.Are you wondering how? Let's get to [...]

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Everything You Need To Know About Website Redirects

Starting a new website is easy. You have a few web pages and very straightforward URLs.However, the real game begins when the website starts to grow and gain momentum in the Internet space.You need to consider upgrading your web hosting plan, and also re-strategise pages, contents, and URLs to support the surge in your online traffic and users.A lot of people purchase a few domains at this stage that redirect to their website or simply switch domains altogether. Website [...]

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How We Helped Sydney Wardrobe Company Up Their Conversions by 45.7%

Sydney Wardrobe Company is a leading Sydney-based wardrobe manufacturer offering an impressive range of built-in and custom-made wardrobes. They are rated as the pioneers in the wardrobe industry and are loved for their beautiful, durable, and highly functional wardrobe products. The team of Sydney Wardrobe Company was keen to upgrade their eight years old website. They hired a web development agency to build their new website adhering to the best web design and SEO practices. However, to their disappointment, the agency [...]

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WordPress website updates Sydney

Why Should You Update WordPress, Plugins, and Themes?

Launched initially as blogging software, WordPress has grown into an excellent content management system. WordPress offers its users an intuitive administrative interface and makes it easy for them to manage their website.Similar to any other software and tool, WordPress too needs updation.If you are contemplating whether you should go on with the latest version of WordPress, this blog will help you.Here are the top three reasons to update your WordPress. Security and Bug Fixes Being open-source software, the source code in [...]

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