Monthly Archives - July 2019

content marketing sydney

Winning Content Types to Ace Your Marketing Game

“Good content is not just storytelling. It is telling your story well.”Growing competition in cyberspace has made it mandatory for businesses to implement the best content marketing strategies. From bootstrapped startups to thriving multinational corporations, all are leveraging the power of great content to engage their users and convert them to leads.However, with truckloads of content junk irritating the users, your brand must be providing the most relevant and refined content to your audience. Content marketing is of no [...]

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5 Must-have Social Media Tools for Growing Businesses

As per the facts found on Hootsuite, 3.48 billion people (~45% of the total world population) are actively using social media.Another highlight from the same story affirms that tech-savvy folks spend nearly 2.5 hours on social networks and social messaging every day.Well, many people are likely to frown their brows on these staggering figures and disapprove of excessive use of social media, but not budding and expanding businesses.Brands that aim to target the largest chunk of the audience and [...]

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6 Phases of the Website Development Process

Project Definition The difference between good and great projects is in the planning. We often cite that 50% of a project’s effort needs to go into the definition phase. In order to capture project requirements, a series of collaborative workshops to outline brand, design, technology and marketing objectives are needed. Project Scope One of the important initial project tasks we need to do is defining the project scope. A poorly crafted project scope statement results in miscommunication and wasted project time. Project [...]

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